Why it matters
People are asking AI who to hire. Most small businesses are not in the answer.
AI assistants build their answers from search results, Google Business Profiles and what other sites say about a business. If that is thin or inconsistent, you get left out, or described wrong.
Forvr sets up the parts you control on your own site, works on the parts that live elsewhere, and measures the result with the questions your customers actually ask.
Reading, Berkshire. Remote across the UK.
Rory Wilkie does the work himself.
Your real customer questions, tested in ChatGPT, Perplexity and Google every six weeks.
What is included
FOUR PARTS.
FOUND
Google and AI assistants can read every page.
- Google and AI crawlers allowed in
- Sitemap and Search Console set up
- Fast pages with the important words in plain text
NAMED
One clear story about who you are, everywhere.
- The same name and description on every profile
- Structured data for your business, services and founder
- Answers to real questions, written so AI can quote them
MENTIONED
The places AI looks before it recommends anyone.
- Google Business Profile, filled in properly
- The directories and lists AI cites in your industry
- A simple plan for getting reviews
MEASURED
You see where you stand, in plain English.
- A starting test before any work
- The same questions re-tested every six weeks
- A short report: what changed and what to do next
Our own record
WE STARTED WITH OUR OWN NAME.
On 8 October 2026, a logged-out Google search in the UK for “forvr studios” put forvr.org fifth, behind two studios with similar names, and Google’s AI answer described a perfume brand.
On 17 October, after the site was set up with the same steps listed above, the same search put forvr.org first, and the AI answer described Forvr Studios correctly. That is one search, measured once on each date, which is exactly how client work is measured too.
Before you ask
QUESTIONS.
What is AI SEO?
AI SEO, sometimes called AEO or generative engine optimisation, is the work of getting a business found and named by AI assistants like ChatGPT, Perplexity and Google’s AI answers, as well as in normal Google search.
Is AI SEO different from normal SEO?
Mostly it is the same foundations: a site Google can read, a clear and consistent name, and other sites mentioning you. The difference is weight. AI assistants lean more on what the wider web says about you, so mentions, reviews and directory listings matter more than they used to.
Can you guarantee ChatGPT will recommend my business?
No, and nobody honest can. AI answers change from one ask to the next. What we can do is set up everything in your control, build the mentions AI looks for, and test the same questions every six weeks so you can see it moving.
Do I need a new website?
Not always. If your site is readable by Google and AI crawlers, we work on the one you have. If it is slow, built in a way crawlers cannot read, or says very little, a new site is usually quicker and cheaper than patching it.
How long does it take to work?
Fixes on your own site go live within days. Being mentioned elsewhere builds over months. The six-weekly test shows you which is which.
Does llms.txt help?
We add one, because it is quick and harmless. No study so far shows it changes what AI assistants say, so we do not sell it as the answer.
How much does it cost?
Every job is priced in writing after a short call. When you get in touch, the form asks which budget band you have in mind, so we can tell you straight away what fits.