How a film gets made
An AI advert is still an advert.
It needs an idea, a hook in the first second, a product that looks right and sound that sells it. The generation is the easy part.
Every Forvr film starts as a written treatment and a shot list. Cast, locations and props are built once so they stay the same from shot to shot, and your product is built from your own photos. Then it is cut, graded and sound designed like any other film.
Rory Wilkie, start to finish.
16:9, 9:16 and 1:1, plus cutdowns.
Days for a short ad. A working week for a campaign.
What we make
FOUR KINDS OF FILM.
SOCIAL ADS
Short, hook-first ads for Reels, TikTok and paid social.
- 6 to 30 seconds
- Hook variants for testing
- Captions and safe zones
PRODUCT FILMS
The product, moving, in a world that fits it.
- Launches and drops
- Loops for web and shop pages
- Detail the camera can actually find
BRAND FILMS
Story-led films that make the brand feel like somewhere.
- 30 to 60 seconds
- Treatment, cast and world
- Full sound design
CUTDOWNS
One film, cut for everywhere it runs.
- 16:9, 9:16 and 1:1
- Platform lengths
- Stills pulled from the film
Recent films
THE FILMS.
Films made in the studio. Spec films do not name the brand they were made for, because none of them commissioned the work.
The same pipeline makes films for food, drink, beauty, homeware and hospitality brands.
Before you ask
QUESTIONS.
How much does an AI advert cost?
Every film is priced in writing after a short call, once the brief is clear. When you get in touch, the form asks which budget band you have in mind, so we can tell you straight away what fits.
How long does it take?
Days, not months. A short ad usually lands within a week of signing off the treatment, and a full campaign takes about a working week.
Can you keep the same person and product across every shot?
Yes. Cast, locations and props are built once as fixed elements and reused in every shot, and your product is built from your own photos, so nothing changes face or shape between cuts.
What about sound and music?
Sound design is part of every film, not an extra. Music is cleared for where the film will run, and every cut is mixed for phones as well as speakers.
What formats do I get?
16:9, 9:16 and 1:1 as standard, with cutdowns and hook variants for testing on Instagram, TikTok and paid social if you need them.
Do you only work with fashion brands?
No. Fashion and streetwear is where a lot of the portfolio started, but the same method works for any brand with a product or a place to show: beauty and skincare, food and drink, jewellery, homeware, hospitality and local service businesses. Websites are built for any kind of business.
Can I use the work in paid ads?
Yes. Usage is agreed in writing with each project and, as standard, finished work you have paid for can run across organic social, paid ads, your website and print.