BLOWUP.

It opens tight and low on a man working a floor pump, framed so it reads as something filthy. Two lads clock him from across the road and take the piss. He tells them where to go without ever getting rattled, and they wander off still laughing, never having seen what he was actually inflating.

Eight shots, one generation, and one camera move in the whole film. Everything else is a straight cut. The joke only lands if the camera stays as unbothered as he is, so nothing in the grammar winks at it.

Self-initiated. Nobody commissioned it, no brand is named here, and nothing about it is presented as a campaign that ran.