Spec concept · Film · 2026

RELAY.

Three tracksuit looks, three rooms of one London flat, one horizontal move through all of it.

THE FILM.

0:20 · 16:9 · sound on
0:20 · 3840×2160 master · 24fpsDirected, generated and cut in-house
Client

Spec concept

Discipline

Film, direction, grade

Format

16:9, 4K

Year

2026

HOW IT WORKS.

One flat, three rooms, one camera move. It travels horizontally through the whole thing and never cuts away to reset. Each person gets six beats: wide, turn, two details, exit frame left. Then the dividing wall crosses the lens and fills it, and that is the hand-off into the next room.

The room brightness runs dark warm, bright, dark cool, so the film has a shape before the garments do any work at all. It is cut to loop, so the last frame hands straight back to the first.

Self-initiated. Nobody commissioned it, no brand is named here, and nothing about it is presented as a campaign that ran.