No handoffs
You brief the person who directs, produces and finishes the work.
No account layer, no junior pass, no brief lost between departments. That is why a campaign takes days: there is nobody to wait for.
Where
Reading, England. Working with brands anywhere.
Who
One founder, directing every job start to finish.
Turnaround
Days. A full campaign in a working week.
The method
DIRECTION FIRST.
Generation is the last step, not the first. Everything upstream of it is the job.
01
Read the brand
What it already looks like, who it sells to, what it must never look like.
02
Build the world
Locations, cast and props built once as elements, reused across every frame.
03
Hold the grade
One light and one palette locked, so a hundred pieces read as a single shoot.
04
Finish by hand
Hands, fabric, type and logos corrected frame by frame before anything ships.